Well, that went by fast.

Another year of ICAST has already come and gone. Every year, it’s exciting to see what’s next — new products hitting the market, fresh ideas from brands across the industry, and technology shaping the way we fish and spend time outside in general.

We’ve shared a few highlights from the show over on Instagram, with plenty more coming as we continue digging through everything we saw.

But this week isn’t just about ICAST. We’ve put together a lineup that covers a little bit of everything — from fishing innovations and gear built for the backcountry to a new album on it’s way from Aaron Lewis.

Wishing you a great week ahead.

— The Hook & Barrel Family

ICAST is always a chance to see what’s next in fishing, and Urchin was one of the products that caught our eye. This new bait brings a different approach to soft plastics, designed to give anglers another option when targeting fish in a variety of conditions.

A great pack can make a long hunt easier, more comfortable, and more efficient. We take a closer look at KUIU’s ICON 6 hunting pack and what makes it a serious option for hunters spending long days deep in the backcountry.

From the moments that challenged her to the ones that kept her coming back, Krystal Hall’s story is built around a genuine connection to the outdoors. We talk about her experiences, the people who influenced her, and the perspective she’s gained along the way.

This is one of our most important issues to date.

Featuring Dakota Meyer and the stories, people, and moments shaping the American identity at a time when the country is marking its 250th birthday, this issue is built for anyone reflecting on where America has been — and what that legacy still means today.

You can grab this issue as a single copy online TODAY.

Aaron Lewis returns with new music and the same honest approach that has defined his career. We dive into the inspiration behind his latest release and the stories that continue to fuel his songwriting.

You don’t need a dozen setups to catch bass. The right rod and reel combination can cover more situations than many anglers realize, and this guide breaks down how to choose a setup that fits the way you actually fish.

Hot days outside can take a toll quickly, especially when you’re miles from the truck or hours into a trip. These hydration systems help keep hunters, anglers, and outdoor enthusiasts prepared when the temperature rises.

🗓️  UP NEXT: This Thursday, dial it in for our weekly INSIDER email, full of the latest guns and gear from the industry’s top manufacturers.

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