☕️ Good Morning. Let’s cut to the chase. The new issue is about to drop, and it can only be described as “definitive”. I have worked on every issue since the beginning, but this one, I can honestly say, I am most proud of. You are going to want to subscribe by no later than this Friday. Don’t procrastinate, do it today. More on the issue below.
— John J. Radzwilla, CEO & Editor-in-Chief
Here’s the skinny:
🚨 SNEAK PEEK
Get in on the drop before you can’t!
The next issue featuring Tyler Toney of Dude Perfect, is about to drop! Also, it’s a Special Edition: The State of the Modern Outdoorsman. This isn’t just another release. It’s the definitive look at where the outdoor lifestyle is headed and who is shaping it next. We break down the shift. A new generation that’s self-taught, digitally driven, and influenced by culture as much as the field. But while discovery happens online, what actually lasts is physical. In a world of endless scroll, this is the issue that gets kept, shared, and revisited. The one that defines the moment. If you want to understand where the outdoors is going next, this is where you start!
HUNTING
Turkeys for Dummies
Turkey season doesn’t wait for you to figure it out. It rewards the ones who show up early, stay patient, and learn fast. Whether you’ve never run a call or you’re tired of getting outplayed by a bird with a brain the size of a walnut, this is your reset. The fundamentals, the mindset, and the small moves that actually make the difference when it matters.
TRADITIONS
What’s Left… and What’s Lost
Deer hunting used to be passed down. Now it’s patched together. A little YouTube, a little guesswork, a lot of noise. The old ways aren’t gone, but they’re fading, replaced by shortcuts, trends, and whatever gets views. The question isn’t whether tactics have changed… it’s whether we’ve lost something in the process.
🗓️ UP NEXT: This Thursday, dial it in for our weekly INSIDER email, full of the latest guns and gear from the industry’s top manufacturers.
😎 Less feed. More substance. Subscribe today.👇🏼
LFG🔥
Before you strap gear to your pack or load your truck, think about what’s on your head. The Challenge Everything LFG Cap isn’t some epic slogan slapped on a trucker hat — it’s a statement. Our flat-brimmed 5-panel lightweight cap is water-repellant, packable, moisture-wicking and features UV protection. It’s perfect for chasing the sun, whether you’re on the trail, on the water, or exploring the city, challenging everything (and winning!).
