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  • SPECIAL: 👀 Inside SHOT Show ‘25 & Congrats to our Top Shelf Award Winners​🎖️

SPECIAL: 👀 Inside SHOT Show ‘25 & Congrats to our Top Shelf Award Winners​🎖️

PLUS: Argentina Flyfishing 🎣, BFGOODRICH Tires 🛻, MTNTOUGH’s Dustin Diefenderfer 🏋️ & MORE.

January 28, 2025

This event is not open to the public, but your friends at Hook & Barrel have done the legwork to find you the latest and greatest guns and gear from SHOT Show 2025.

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The hot, savannah-like landscape of northern Argentina slowly gives way to a vast brown plain, rocky and wild. Here and there, glacial-tinted rivers slice the landscape, their green-blue waters contrasting sharply with the monotones of the land below. It’s open country, with wild, sweeping estancias taking up the land and marking out their domains in this southern tier of the continent. 

The bright waters of Strobel stand out sharply against the terrain, a massive turquoise interruption to the browns and grays. Perhaps the last thing you expect to come across in the otherwise arid landscape—it’s a scene fly anglers could only conjure up in their dreams—a massive body of water inhabited by, admittedly, weirdly big trout. 

BFG’s roots run deep in the outdoors, originally designed to be the toughest tires on the market to get outdoorsmen to their destinations. BFGoodrich will celebrate 155 years in business this year. It was way back in 1870 when Dr. Benjamin Franklin Goodrich founded the first tire factory in North America, setting up shop in Akron, Ohio. Later, his son, Charles Cross Goodrich, established the very first tire research center in the United States. The company quickly began to stand out for the quality of its tires. By 1903, BFGoodrich provided tires for the Winton Touring Car, the first car to cross the North American continent from east to west.

On starting MTNTOUGH: “I started MTNTOUGH on the side with no capital out of the park behind my house. I had no gym, no equipment, no people. I drew an ibex on a napkin and gave it to my buddy, who turned it into a real logo. I hung a flier with the logo at our local archery shop and wrote, ‘I want to train backcountry hunters. Call me.’ And three guys called and I started training them in the park behind my house. And as soon as the park session started to grow, I quit that corporate job and started building MTNTOUGH.” 

Congratulations to all of our winners in our very first, Hook & Barrel Magazine Top Shelf awards! All winners were voted for and chosen by YOU, our readers. WATCH as we presented award winners at SHOT Show 2025!