āļø Good Morning. Most people are stuck watching life instead of living it. Dude Perfect just called that out, and theyāre not wrong. This week, weāre leaning into itābreaking down the real-world impact behind the content you consume. Next, we look at the legal gray area around THC drinks and gun ownership to gifts that actually deliver for Motherās Day, plus a straight-up conversation with Nate Hosie on building something real in a crowded space.
ā The Hook & Barrel Crew
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DUDE PERFECT SAYS NO PHONES
Youāve seen the trick shots. The chaos. The millions watching from the sidelines. But Dude Perfect isnāt just here to entertain you anymore. Theyāre flipping the script. This isnāt about another viral video, itās about getting off the couch and back into the real world. Less scrolling. More doing. Because the guys who built an empire on impossible shots are now telling you the truth most people avoid: life gets better the second you stop watching and start living it.
WHOāS DUDE PERFECT?
For those of you who are not familiar with Dude Perfect, they are a Texas-based group of five friendsāTyler Toney, Cody Jones, Garrett Hilbert, Coby Cotton, and Cory Cottonāwho turned backyard trick shots into one of the biggest sports entertainment brands in the world. What started with basketball shots at Texas A&M evolved into a full-blown media company blending stunts, comedy, competition, and lifestyle content.
With over 60M+ subscribers on YouTube, 18M+ followers on Instagram, and 20M+ followers on TiKTok, these guys are some of the biggest personalities on the internet, capturing the attention of not only the kids, but also adults and parents alike!
Check out one of their original videos that has amassed a massive 110.1 million views. This is straight gold! Check it out and send it to a friend who fits one of these stereotypes. We all have that guy in campā¦
REDESIGN: SAVAGE 110 CARBON HUNTER
The Savage Model 110 has been a staple for decades, but this isnāt a minor refresh. Paired with EOTECH glass, this redesign leans into precision, adaptability, and real-world performance where it counts. Better ergonomics. Smarter adjustability. Built to meet modern shooters where they are, not where the platform started. If you thought you knew the 110, itās time to take another look.
NO WEED DRINKS AT CAMP
THC drinks are popping up everywhere, marketed like a casual alternative to alcohol. But if you own firearms, this isnāt just another lifestyle trend, itās a legal minefield. Federal law hasnāt caught up with whatās happening at the state level, and that disconnect can put responsible gun owners in a dangerous gray zone. What feels like a harmless choice could carry consequences most people never see coming. This is where lifestyle meets law, and where paying attention actually matters.
MOTHERāS DAY IS COMING
Forget the last-minute flowers and predictable plays. This is for the mom who moves, leads, and shows upāwhether thatās on the trail, at the range, or running the entire operation at home. Our 2026 Motherās Day guide cuts through the noise with gear thatās equal parts stylish and functional. Thoughtful without being soft. Useful without being boring. If sheās built differently, her gift should be too.
DONāT MISS IT
The new issue featuring Tyler Toney of Dude Perfect is here! Also, itās a Special Edition: The State of the Modern Outdoorsman. This isnāt just another release. Itās the definitive look at where the outdoor lifestyle is headed and who is shaping it next. We break down the shift. A new generation thatās self-taught, digitally driven, and influenced by culture as much as the field. But while discovery happens online, what actually lasts is physical. In a world of endless scroll, this is the issue that gets kept, shared, and revisited. The one that defines the moment. If you want to understand where the outdoors is going next, this is where you start!
JAMMING OUT WITH NATE
Nate Hosie doesnāt fit the mold, and thatās exactly the point. Hunter, creator, personality, heās carved his lane by doing things his own way and refusing to water it down for anyone. In this sit-down, he opens up on the grind behind the scenes, the reality of building a name in todayās outdoor space, and why staying authentic still wins.
šļøĀ UP NEXT:Ā This Thursday, dial it in for our weekly INSIDER email,Ā full of the latest guns and gear from the industryās top manufacturers.
š My wife has a weird habit of sniffing new books, but she is right, the real thing does smell goodā¦šš¼

LFGš„
Before you strap gear to your pack or load your truck, think about whatās on your head. The Challenge Everything LFG Cap isnāt some epic slogan slapped on a trucker hat ā itās a statement. Our flat-brimmed 5-panel lightweight cap is water-repellant, packable, moisture-wicking and features UV protection. Itās perfect for chasing the sun, whether youāre on the trail, on the water, or exploring the city,Ā challengingĀ everything (and winning!).














