ā˜•ļø Good Morning. Most people are stuck watching life instead of living it. Dude Perfect just called that out, and they’re not wrong. This week, we’re leaning into it—breaking down the real-world impact behind the content you consume. Next, we look at the legal gray area around THC drinks and gun ownership to gifts that actually deliver for Mother’s Day, plus a straight-up conversation with Nate Hosie on building something real in a crowded space.

— The Hook & Barrel Crew

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Now, here’s the latest from hookandbarrel.com:

DUDE PERFECT SAYS NO PHONES

You’ve seen the trick shots. The chaos. The millions watching from the sidelines. But Dude Perfect isn’t just here to entertain you anymore. They’re flipping the script. This isn’t about another viral video, it’s about getting off the couch and back into the real world. Less scrolling. More doing. Because the guys who built an empire on impossible shots are now telling you the truth most people avoid: life gets better the second you stop watching and start living it.

WHO’S DUDE PERFECT?

For those of you who are not familiar with Dude Perfect, they are a Texas-based group of five friends—Tyler Toney, Cody Jones, Garrett Hilbert, Coby Cotton, and Cory Cotton—who turned backyard trick shots into one of the biggest sports entertainment brands in the world. What started with basketball shots at Texas A&M evolved into a full-blown media company blending stunts, comedy, competition, and lifestyle content.

With over 60M+ subscribers on YouTube, 18M+ followers on Instagram, and 20M+ followers on TiKTok, these guys are some of the biggest personalities on the internet, capturing the attention of not only the kids, but also adults and parents alike!

Check out one of their original videos that has amassed a massive 110.1 million views. This is straight gold! Check it out and send it to a friend who fits one of these stereotypes. We all have that guy in camp…

REDESIGN: SAVAGE 110 CARBON HUNTER

The Savage Model 110 has been a staple for decades, but this isn’t a minor refresh. Paired with EOTECH glass, this redesign leans into precision, adaptability, and real-world performance where it counts. Better ergonomics. Smarter adjustability. Built to meet modern shooters where they are, not where the platform started. If you thought you knew the 110, it’s time to take another look.

NO WEED DRINKS AT CAMP

THC drinks are popping up everywhere, marketed like a casual alternative to alcohol. But if you own firearms, this isn’t just another lifestyle trend, it’s a legal minefield. Federal law hasn’t caught up with what’s happening at the state level, and that disconnect can put responsible gun owners in a dangerous gray zone. What feels like a harmless choice could carry consequences most people never see coming. This is where lifestyle meets law, and where paying attention actually matters.

MOTHER’S DAY IS COMING

Forget the last-minute flowers and predictable plays. This is for the mom who moves, leads, and shows up—whether that’s on the trail, at the range, or running the entire operation at home. Our 2026 Mother’s Day guide cuts through the noise with gear that’s equal parts stylish and functional. Thoughtful without being soft. Useful without being boring. If she’s built differently, her gift should be too.

DON’T MISS IT

The new issue featuring Tyler Toney of Dude Perfect is here! Also, it’s a Special Edition: The State of the Modern Outdoorsman. This isn’t just another release. It’s the definitive look at where the outdoor lifestyle is headed and who is shaping it next. We break down the shift. A new generation that’s self-taught, digitally driven, and influenced by culture as much as the field. But while discovery happens online, what actually lasts is physical. In a world of endless scroll, this is the issue that gets kept, shared, and revisited. The one that defines the moment. If you want to understand where the outdoors is going next, this is where you start!

JAMMING OUT WITH NATE

Nate Hosie doesn’t fit the mold, and that’s exactly the point. Hunter, creator, personality, he’s carved his lane by doing things his own way and refusing to water it down for anyone. In this sit-down, he opens up on the grind behind the scenes, the reality of building a name in today’s outdoor space, and why staying authentic still wins.

šŸ† The Trophy Room

šŸ—“ļøĀ  UP NEXT:Ā This Thursday, dial it in for our weekly INSIDER email,Ā full of the latest guns and gear from the industry’s top manufacturers.

šŸ˜Ž My wife has a weird habit of sniffing new books, but she is right, the real thing does smell goodā€¦šŸ‘‡šŸ¼

LFGšŸ”„

Before you strap gear to your pack or load your truck, think about what’s on your head. The Challenge Everything LFG Cap isn’t some epic slogan slapped on a trucker hat — it’s a statement. Our flat-brimmed 5-panel lightweight cap is water-repellant, packable, moisture-wicking and features UV protection. It’s perfect for chasing the sun, whether you’re on the trail, on the water, or exploring the city,Ā challengingĀ everything (and winning!).

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